What is PPC?

PPC stands for pay-per-click. It is a digital marketing method in which the advertising company/advertisers have to pay a fixed amount of money each time their ads are clicked by any user. It helps in buying traffic on their sites instead of organically earning “visitors.” The most popular form of pay-per-click technique is search engine optimizing. It gives permission to the advertiser for placing their ads in sponsored links when the user searches for a specific keyword that is related to the advertiser’s business or brand.

Course Overview

Through this training, you will master the digital marketing technique of pay-per-click, web-analytics and conversion optimization. Gain knowledge of ranking algorithms, bidding methods, ad platforms, performance measurement, and search engine marketing for campaigns, and lead generation improvement.

Benefits of PPC training

There is an impressive growth of paid advertisements as it is an effective method of earning “visitors” and to target the online users. Hence the demand for specialists in pay-per-click is increasing at a huge pace.

• PPC Specialist:

              Annual average salary: Rs 1005k

• Paid Search Manager:

            Annual average salary: Rs 750k

• PPC Advertising Specialist

           Annual average salary: Rs 547k

Key Features of PPC training

• 3 months of blended learning and training.
• Practice on Google Ads, Google Analytics, and learn conversion tracking.
• Live classes of Google Analytics, Google Ads, and Youtube Ad tools.
• Certification exams.
• Learn content marketing, remarketing, and display marketing.

Skills included in PPC training

• Keyword research
• Buying funnel
• Search Psychology
• Keyword organization and match types
• Ad testing and extensions
• Advanced ad features
• Audience reach
• Bidding and attribution
• Language targeting
• Display network
• PPC Strategy
• Campaign and ad group organization
• Quality score
• Display advertising
• Track click and ROI

Course Curriculum

Eligibility

The roles to become a Pay-Per-Click specialist are marketing managers, management, business, marketing, and sales professionals, engineering, entrepreneurs, communication graduates, Digital Marketing executives, and business owners.

Pre-requisites

Basic Digital Marketing knowledge is required.

Course Module

Advanced Pay-Per-Click:

1. Course Introduction
2. Lesson 1: Psychology of Search
   1. Introduction
   1. The Search Process
   1. How an advertiser fits into the search process
   1. Key Takeaways
   1. Knowledge Check
3. Lesson 2: Buying Funnel
   1. Introduction
   1. Understanding the Buying Funnel
   1. Channels to leverage throughout the Buying Funnel
   1. Target users throughout the Funnel
   1. Key Takeaways
   1. Knowledge Check
4. Lesson 3: Understanding Keyword Organization
   1. Introduction
   1. How keywords change during the Funnel
   1. Identify the Primary Searcher
   1. Types of Keywords
   1. Key Takeaways
   1. Knowledge Check
5. Lesson 4: Keyword Match Types
   1. Introduction
   1. Difference between Semantic and Syntactic Match types
   1. Using Semantic Match types
   1. Using Syntactic Match types Phrase Match
   1. Key Takeaways
   1. Knowledge Check
6. Lesson 5:  Negative keywords and Managing Search Terms
   1. Introduction
   1. Negative Keyword Match Types Function
   1. Search Terms used to trigger your Keywords
   1. N-Gram Analysis
   1. How to use Negative Keywords throughout your account
   1. Key Takeaways
   1. Knowledge Check
7. Lesson 6: Keyword Research
   1. Introduction
   1. Examine the Website for Keywords and Keyword ideas
   1. Utilize Google Keyword Planner Tool to Gain Ideas
   1. Utilize the Analytics for Keyword Ideas
   1. Key Takeaways
   1. Knowledge Check
8. Lesson 7: Creating Compelling Ads
   1. Introduction
   1. Where to send Traffic
   1. Understand Ad Components
   1. Create a Call-to-Action
   1. Features and Benefits
   1. Craft Ads that Match the Buying Cycle
   1. Key  Takeaways
   1. Knowledge Check
9. Lesson 8: Advanced Ad Features
   1. Introduction
   1. Dynamically Customize Ads
   1. Ensure your Ads are complete
   1. Prequalify a B2B Audience
   1. Key Takeaways
   1. Knowledge Check
10. Lesson 9: Ad Testing
    1. Introduction
    1. Types of Ad Testing
    1. Testing Metrics and Data
    1. Single and Multi Ad Group Testing
    1. Key Takeaways
    1. Knowledge Check
11. Lesson 10: Ad Extensions
    1. Introduction
    1. Meaning of Ad Extensions
    1. Create Special Promotions and Prices for Ads
    1. List Additional Options to interact with your business
    1. Utilize Informational Extensions
    1. Use Additional Options
    1. Key Takeaways
    1. Knowledge Check

1. Lesson 11: Location and Language Targeting
2. Lesson 12: Introduction to Audience Types
3. Lesson 13: Display Targeting Options
4. Lesson 14: Display Ad Formats
5. Lesson 15: Setting and Measuring Goals
6. Lesson 16: Reporting and Testing
7. Lesson 17: Bidding and Attribution
8. Lesson 18: Campaign Organization
9. Lesson 19: Ad group Organization
10. Lesson 20: Introduction to Quality Score
11. Lesson 21: Working with Multiple Accounts
12. Lesson 22: Working with Quality Score
13. Lesson 23: Setting Up Your PPC Strategy
14. Lesson 24: Creating  your Account
15. Lesson 25: Managing Your Account
16. Lesson 26: Automation and Other Tools
17. Lesson 27: Shopping and Video Campaigns

PPC Certification

How to become a Pay-Per-Click specialist?

This advanced training can help you to become a Pay-Per-Click specialist if you want. This training will give you knowledge of various methods such as ranking algorithms, bidding methods, lead generation movement, performance measurement, search engine marketing, and ad platforms. Through this training, you can master the PPC and gain a Pay-Per-Click certificate after appearing for an exam.

How do I become a certified specialist in Advanced PPC Course?

After completion of the Advanced PPC training you need to appear for an examination and pass the PPC examination to become a certified PPC Specialist.

Who should take up this PPC training course?

This training course is best suited for:

• Digital Marketing Executives
• Marketing Managers
• Management, engineering, communication graduates, and business.
• Marketing and Sales Professionals.
• Entrepreneurs, and business owners

Job description

The roles of a PPC specialist are:

• Creating a strategy to use PPC budgets effectively
• Creating reports
• Creating and launching PPC campaigns
• Tracking KPIs
• Using analytics to generate reports

Why you should choose digitalsolution360?

Digitalsolution360 is the best PPC training institute in Dhanbad. We provide quality training by our PPC experts.

We provide classes during weekdays and weekends as per the students need. Free demo class service is  available.  Our experts give their 100% assistance for interview preparations.  Join our PPC training institute and take your career to new heights.

Contact Us

For more course-related queries:-

Call: 9716234590

Visit our website: https://www.digitalsolution360.in/